![]() According to new data from the IWSR, US Tequila consumption jumped 27% in 2021 and is expected to surpass vodka sales by 2023, making it the US’s most-purchased spirit category. ![]() The launch of Eight Reserve will expand 818 Tequila’s consumer base, coming to shelves at a time when Americans are spending more on premium Tequila and Mezcal. We’re proud to introduce this delicious product.” ![]() “Aged in French and American barrels, the Tequila is a masterful Añejo blend that is wonderfully rich and layered. “Our Eight Reserve Tequila Añejo is a blend that is as harmonious as it is unique,” said David Yan González, Director of Tequila Operations at 818 Tequila. The bottle is available for pre-order starting today by visiting. Eight Reserve will also be available to order online through alcohol marketplaces including ReserveBar. Retailing for $200 SRP and coming in 750mL, Eight Reserve will be rolling out for purchase September 19 starting in New York, Texas, Florida, Nevada, Illinois and California, with more states launching through the end of the year. The handmade ceramic decanter is produced by artisans in Pachuca, Mexico, and the eight shape symbolizes this moment in 818’s history – an unforgettable shape made for passing hands and infinite tequila enjoyment. The Eight Reserve bottle is just as special as its liquid. It’s been incredible to work alongside our team in Mexico to develop Eight Reserve.” “We are constantly looking to innovate and with this new liquid we are building on what makes 818 Blanco, Reposado, and Añejo so beautiful and complex and taking it to the next level. “The launch of Eight Reserve is a milestone moment for the 818 Tequila brand,” said Kendall Jenner, Founder of 818 Tequila. The result is an elegant expression that is smooth and rich, made to be enjoyed neat while celebrating life’s special moments. Developed in the heart of Jalisco, Mexico, the new Eight Reserve liquid is a blend of one-year-old Añejo and extra Añejos as old as eight years which creates a level of complexity, softness and depth rarely experienced in Tequila.
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